Search and privacy… The heated debates on this topic are countless. Emre started the dialogue on our blog with his post. Thank you all who waited up for part II of this conversation.
Let me ask you a question: How do you want your privacy to be handled? Do you want to opt-in or opt-out. Right now, there is no opt-in option when its comes to search and we are here to change that.
What do I mean? We take a different approach to privacy. We think we should ask you when we are to cross the privacy border and get your permission to do so. hakia.com does NOT place a cookie on your PC when you search at our site. We are the very first search engine not to do so. We will always ask your permission if and when we will have to put a cookie in your PC or cross the privacy line. Before I dive into the specifics, let me put this in perspective for you.
For starters, let’s outline users’ concerns about the privacy approach of most traditional search engines – including the most popular ones: Google, Yahoo, and MSN Live. For the most part, the concerns are around these 3 practices:
- Cookies and personal trackage with unique IDs
- Saving of your IP and search terms
Ok, let’s translate these practices into plain English and explain you a little about the process and its results.
1. The first thing a traditional search engine does is insert a cookie into your computer – which may sound innocent, as it is now common practice on the Web. But the scary thing is this cookie is used, not only save some language or to detect your browser, but also to give you a unique ID and save your search history. Moreover, this cookie is immortal in most cases! For example, Googleâ€™s cookies expire in 2035! Search history is noisy, but it still provides useful information to measure a person’s likes and dislikes.
2. The traditional search engines run java scripts to analyze the relationship between your click and what you searched for. You may be able to disable cookies on your computer but there is very little you can do to stop search engines watching your search behavior this way.
3. Last but not least, the big issue of the keeping search archivesâ€¦ We are all aware about various viewpoints on that.
That’s the hakia.com difference when it comes to your privacy…