Search for meaning – what does it mean?
Let’s explore this statement using a simple example.
Type “what drug treats headache” into your favorite search engine. Your results include the words ‘drug’, treats’ and ‘headache’ and any page that does not contain one or more of these words, will never be shown – that’s what you have come to expect from keyword-driven indexing systems.
But what if you could see pages that contain the words ‘ASPIRIN RELIEVES MIGRAINE’ OR ‘TYLENOL HELPS HEAD PAIN’? Ever wonder about the actual breadth of content search engines miss? What about their hidden failure rate?
Huge! A simple algebraic calculation yields nearly 500 permutations of words that match the same meaning for this particular example. To cover each and every variation, you would have to enter 500 queries to a conventional search engine!
Not with hakia. Our search engine actually understands the meaning of your original query. Using its semantic-friendly MAQing system, hakia brings you results from the entire breadth of content, including sentences like ‘ASPIRIN RELIEVES MIGRAINE’.
This revolutionary and historical difference comes thanks to the science of Ontological Semantics. We are just now entering the phase of search with engines that understand “what you mean” not just what or how you say it.
Why is this important? Well, remember the last time you argued with your significant other or parent, they took every thing you said verbatim, and they misunderstood? The same phenomenon is at work in traditional search. We all need to be understood on the other side of the communication channel. Otherwise, getting our point across becomes frustrating and we rarely get anything useful in return, that is where hakia will step in and understand you.
But we have to warn you. Building a revolutionary tool like hakia comes with a price – lot’s of energy and time – but we are on our way. When we launch the full capacity hakia later this year, it will speak for itself. Until then, keep checking hakia to see evolutionary glimpses of an intelligent creature about to be born. We mean it!
