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You’ve Heard of 2nd Life? Now Here’s Something to Avoid: 2nd Search

August 30th, 2007 by Emre Sokullu, Search Evangelist
Second Life has been a new cool thing to do. But, in Web search, more often than not, your search is not completed just by typing your query and clicking the submit button. The real challenge starts after you receive initial search results. Now you need to comb through each result to find the information you really wanted. It is the challenge of the 2nd search. 2nd search is a tedious process that requires YOU, not the search engine, to find the information you need from the raw results you got. Given that most high-quality resources are organized in typical encyclopedia format and consist of never ending paragraphs, 2nd search (search inside the found URL), as we have all experienced, often is harder and more time consuming than 1st search (Web search).

At hakia.com, we’ve taken a closer look at this problem and developed a product that can significantly shorten your time to search: it’s called hakia ScoopBar and its genie relies on hakia’s semantic technology. hakia ScoopBar is a browser toolbar that automatically finds the answer of your question on the Web page you’re visiting, scrolling to the relevant position, and visually highlighting the relevant sentence(s). hakia ScoopBar saves you lots of time by alleviating the hassles of skimming the full document to find the right information. It’s particularly useful in the long-tail Web sites and contextually rich sites like Wikipedia and IRS.

Now let me explain you the concept with a few screenshots. In the example below, I ask hakia.com “how much gold was produced in the period of California Gold Rush” and follow the first link.


2ndsearch_mini.png

Voila, hakia directs me to the Web page that contains the desired information, and positions the scroller so that I see the relevant sentence instantly with no extra effort. With this feature, you’re no longer need to do a 2nd Search.

hakia ScoopBar also offers more great features. It allows you to copy and save the pertinent information you may want to reference later on – like bookmarking but more specific and targeted. This saves tons of time for saving research and references whether you are searching the Web for schoolwork, work, or just for personal interest.

For more information about the hakia ScoopBar, check out this exclusive page and watch our demo. Or download and see it by yourself. It’s available for Internet Explorer and a Firefox version is due by October. I already have tested the Firefox version and, it works flawlessly.

And, once you download and use the hakia ScoopBar, you’ll save so much time, you’ll have free time for 2nd Life.

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This entry was posted on Thursday, August 30th, 2007 at 12:47 pm and is filed under News, Technology. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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