Lifetime Trust Between Your Search Engine and Your Information

I just saw the Tony Award winning musical, “The Jersey Boys.” The most poignant part of the musical was the fact that lead singer Frankie Valli of The Four Seasons, and songwriter Bob Gaudio have a 50-50 business deal on a simple handshake more than forty years ago. It is a business agreement that still stands today.

So, trust is critical for lifetime deals. Oddly enough, the search industry will probably be here for your lifetime. Yet, we just conducted a survey of readers of the top blogs sites to find that 62% do not trust their search engines with their information. (see also what top bloggers are saying about trust and read all the results at http://searchforbettersearch.hakia.com/

Further, 30% of these search engine users say that a search engine should never store user information.

Our belief according to our CEO, Dr. Riza C. Berkan is that, “It is not the data or cookies…it is the intent in handling them. The problem is purely in communications. Search engines must openly declare what they are doing with the data and all tracking devices, almost like a confession. Alternatively, they can ask users’ permission when the data is being captured and the privacy line could be seemingly crossed. Once such clarity is exercised, then it is a fair environment.” Please read about our privacy policy and our earlier blog entries.

The point is, like Frankie Valli and Bob Gaudio, your relationship with your search engine should be out in the open.

At hakia.com, we will always be open about the use of your information. It is a lifetime deal and something we can shake on.

        

This entry was posted on Wednesday, July 18th, 2007 at 12:51 pm and is filed under News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.