In our first â€œSearch for Better Searchâ€ conversation, we asked you what you expect from a better search experience. You said you want a search engine that understands your query the way human does.
Yet, a funny thing happened as Web search became part of our everyday lives. You and I have started to provide more and more information about our search habits and history to our search engines. Gradually, users’ trust has become a hot topic and an important issue.
Many of you are following the active privacy/trust conversation in the press with Google primarily in the spotlight as the largest player, and on the verge of the DoubleClick deal. We have participated in the discussion by talking about hakiaâ€™s different approach: We don’t need your personal information to improve our search algorithms. We will communicate with you clearly if some data must be captured for a particular reason and your privacy line could be seemingly crossed. You can read more about this in my prior blog post and in an Investor Business Daily article
With user trust being such a key issue and hot topic, we have dedicated the second â€œSearch for Better Searchâ€ conversation to trust. This time we ask your opinion on how the search industry can â€œwin usersâ€™ trustâ€ and invite you to blog about it. You can see the comments on trust from some of the top bloggers. Again, we ask for your opinion and input: Do you trust your search engine? What is the single most important issue search engines can address to win users’ trust? Please visit www.searchforbettersearch.com and let us know what you think.
As the search industry evolves, it will naturally have issues and growing pains, like search engines winning usersâ€™ trust, just like a friend must win your trust. How does your friend win your trust? By communicating with you so that you get to know and understand each other.
We think there could be a better way for a search engine to build trust with Web searchers. Search engines can engage users in a conversation about their privacy in a transparent way. Will it take more effort on the part of search engines? Definitely. Is it worth it? Absolutely!
What do you think?