New Year, New Way of Searching
December 31st, 2007 by Emre Sokullu, Search Evangelist
We are ready to embrace the New Year and its challenges. It is exciting to read the 2008 Web predictions, notably at ReadWriteWeb and Mashable. According to Richard MacManus, semantic apps and semantic search are about to take off this year. We agree. 2008 will be the year of the semantic search. At hakia.com, we are not far from collecting the fruits of our labor. You can already see the hakia difference.
hakia’s SemanticRank algorithm, built without the use of statistical algorithms, behavior tracking methods or human interference, already provides more relevant results for longer, complex, “long-tail” queries. Try this query and see the effectiveness of semantic search: What causes pelvic pain during pregnancy?
Longer queries, with 3+ words, or queries for unpopular subjects challenge the popularity driven search engines- almost all current players today. As Melek demonstrates in her AltSearchEngines article, statistical algorithms cannot collect enough votes for long tail queries to provide the searcher relevant answers. What happens then? Sadly half or the searches are abandoned. Couple that with the fact that search is a long-tail business: about 95% of the total traffic comes from the long tail queries.
New and emerging semantic search engines will be equipped to deliver more relevant search results both for popular and long tail queries in 2008. We will also see more innovation in the search space. At hakia.com, we introduced peer-to-peer networking into Web search with our new service Meet Others who asked the same query. We have more innovative services coming to you in 2008 as a result of our development process during the current BETA phase. We also expect to see more innovation both from incumbent search engines and emerging new players.
Are you ready for the New Year and a New Way of Searching? May 2008 bring you better results in your long-tail queries:)
Victor Raskin, who is considered one of the fathers of Ontological Semantics, was