Michel et moi
May 31st, 2006 by Professor Victor Raskin, Chief Scientific Advisor
Ontological semantics is important, but if you ask me, another major contribution of mine to hakia.com has been the introduction and propagation of the 10g Michel Cluizel bite-size 99% cocoa-content Noir Infini chocolate squares, shown on the right in real-life dimensions. This is a real chocolate-lover chocolate, the one for the cognoscenti elite. It is pure chocolate and practically nothing else. It is an incredible energy booster, and it is going increasingly fast in the office. It is also very bitter. Now if you want candy, stay away. If you want to impress an insignificant other buy them Lady Godiva: it is twice more expensive, and it consists mostly of Chanel No. 5 – well, oversweetened Chanel No. 5. I am sure they add a little chocolate when they don’t forget – about 15%.
Michel Cluizel is all about chocolate, not any schlock additives. For those seeking real chocolate, Michel Cluizel delivers. It does not advertise much – the word of mouth (yes, mouth!) usually does the work. Its popularity grows, and a real chocolate lover, once discovering it, hardly ever goes back. It raises the expectations of a chocolate lover: they get used to the idea of getting pure chocolate in the most efficient way.
What does it have to do with hakia.com? Oh, sorry: just replace ‘chocolate’ with ‘knowledge,’ and ‘Michel Cluizel’ with ‘hakia.com’ in the paragraph above.
